New Agreement to Ensure the Distribution of Danish Films

Negotiations regarding an agreement to ensure Danish films have a quicker path to being shown on TV stations’ platforms after their theatrical release have been concluded. The parties involved, including DR, TV 2, the Producers’ Association, and the Film Institute, have reached an agreement on a model that will follow the Film Agreement 2024-2027.

In the Film Agreement 2024-2027, it was stipulated that “Negotiations shall be conducted between the Danish Film Institute, the Producers’ Association, and DR and TV 2 DANMARK A/S regarding rights that both ensure that the films are quickly shown on TV or on the TV stations’ platforms, and ensure a fair protection of the producers’ rights and finances.”

The result of this negotiation has now materialized in an ambitious agreement that all relevant parties have agreed to. The agreement has been made with a common ambition to strengthen efforts for the distribution of Danish films on platforms relevant for engaging a contemporary audience and enhancing Danes’ awareness of and interest in Danish cinema.

The agreement sets the framework for how each party contributes to the distribution of Danish films, with three central considerations shaping the agreement’s design:

– Ensuring investments in Danish film secure relevant, original, and value-creating content and create the conditions for a strong and creative growth in the Danish film industry.
– Ensuring the Danish audience gets the most value for their money, and that the parties in the ambitious agreement follow market conditions and prices.
– Ensuring the model is flexible to bolster the market and keep the Danish film industry adaptable and resilient to developments in the international market.

Based on a shared level of ambition on behalf of Danish cinema, the parties have committed through the agreement to work together to ensure Danish films are quickly disseminated via Danish TV stations. Individual flexible negotiation processes will ensure that this occurs with respect for the potential of each film in cinemas, and in a manner that does not compromise producers’ ability to secure financing and rights in negotiations.